Involving Users & Involving Product Teams
Lean UX Testing in Practice
It's not only about engaging users, but also about engaging product teams! We aim to create a holistic product understanding – this means taking the challenge to combine both, the user perspective AND the teams’ own view on their product.
Our approach involves product teams in the entire process of Lean UX Testing: rather than only consuming insights and results, they take an active part.
Benefits: 1. Product teams learn to engage with their users in a „secure“ and facilitated way. 2. Involvement creates ownership & the ability to turn testing insights into coordinated action. 3. Participation throughout the process creates valuable insights for us. After all, our clients are our users – we need to understand their context, concerns and needs.
Being advocates of both, user and product team perspective, involves translating and balancing different views – almost like being diplomats.
We want to share our approach with a real-life example.
Kira Krämer
relevantive
Kira Krämer holds a Degree in Business Administration and completed the Design Thinking Program at the HPI D-School in 2010. Ever since, she has been working with the methodology of Design Thinking and its application in the corporate setting. One of her focus areas is applied Ethnography, where she designs user research for her clients. At relevantive, she works in Lean UX Testing, Workshop Design and Trainings.
www.relevantive.de
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